During the week of February 13th, 2017 several women’s charities, including Planned Parenthood, AAUW and Global Fund Women received generous donations (totaling $70,000) from Shofur, “a technology-first approach” to transportation rentals as an act of solidarity with those marching for equality during the Women’s March on January 21.
High call volumes in November, in preparation for the January demonstrations, alerted Armir Harris, CEO of Shofur, to the Women’s March and the opportunity it held to be a part of the equal rights mission. “As an Albanian refugee raised by a single mother, I felt strongly that this cause was something I wanted to support. So as a sign of solidarity, I decided that Shofur would donate $150 for every bus that was booked for the Women’s March on Washington.”
Given his background, paying it forward was a no-brainer for Harris.
More than an opportunity to give back, for Harris, this was a chance to celebrate the strong women in his own life who had not only raised him but given him hope for a more inclusive future. “Growing up, I was raised by my mother and my sister. I’ve always had strong female role models in my life and wouldn’t be the man I am today without them. I want to stand up for women’s rights today so that my future daughter will be able to live in a world where she never has to worry about receiving unfair treatment because of her gender.”
Fairness is a cornerstone of Shofur’s corporate culture.
Equality in the workplace is second nature at Shofur. There’s no grand standing or hubris, just a conscious effort to create “equal pay and equal opportunities.” Harris and the Shofur team prioritize equality in the workplace to make the work environment “an open, welcoming place for those of all ages, genders, colors and creeds.”
Innovators and consumers alike have a choice to make.
In a world where a dollar spent is a vote cast we make a difference by patronizing businesses, especially small businesses, where we see conscious leadership and heart-centeredness as a core value to the service they provide. To book with Shofur visit shofur.com, call 1.800.436.8719 or email firstname.lastname@example.org. Remember to thank them for their dedication to equality!
Armir Harris and his entire team at Shofur are living proof that generosity and profitability are not mutually exclusive. No matter our field we can always choose to make meaning out of our work when we look at where our values meet our opportunities.
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